Your Website Looks Like Every Other Agency Built It. Because They Did.
Dubai's market is sophisticated. The investors, enterprise buyers, and high-net-worth individuals you're trying to reach make judgements about credibility within seconds of landing on your site — before reading a single word of copy.
A template site or a rushed rebrand signals you don't take your own product seriously. Competitors who invest in design win deals in the room before the pitch starts.
We build visual identities and interfaces that signal you're the serious operator in the room — then we ship them into production.
Why Most Design Projects Stall or Get Ignored
The typical problem: an agency delivers a Figma file. Your developer spends three weeks translating static screens into components and ends up with something that looks 70% like the design. The agency is off the engagement. Nobody remembers why decisions were made. The design system is never actually used.
We close that loop. Every engagement includes an organised Figma handoff with component structure, exported assets, and documented decisions — and where Codenovai builds the frontend, the design and implementation are done by the same team.
Brand Identity for GCC Markets
Dubai businesses operate across cultural and linguistic contexts simultaneously. Arabic and English audiences have different aesthetic expectations, different reading directions, and different associations with colour, imagery, and typography. A single Westernised brand identity applied to Arabic content is immediately legible as an afterthought.
Visual Identity That Works Across Languages
Brand Strategy & Positioning
We start with what your brand needs to communicate, not how it should look. Competitive audit, audience mapping, value proposition, and tone of voice. The visual identity emerges from the strategy, not a moodboard.
Logo & Identity System
Primary and secondary logo marks. Colour system with CMYK, RGB, and hex values. Typography pairing with Arabic-compatible font selections. Icon and illustration style guide. Tested at every real-world size from favicon to billboard.
Arabic Brand Extension
We don't mirror your English identity. Arabic script has its own typographic rhythm and aesthetic conventions. We design a parallel Arabic identity that carries the same brand feeling without compromising either language's visual standards.
Brand Guidelines Document
A production-ready PDF and Notion reference that any agency, printer, or internal team can follow. Usage rules, don'ts, co-branding guidance, and examples across every real-world touchpoint.
Marketing Design That Earns Attention
Landing Pages
Conversion-structured layouts with clear visual hierarchy, trust signals, and CTAs positioned at the right points in the decision journey. We design and — where required — build directly in Webflow, Framer, or Next.js.
Email Templates
Responsive HTML email templates for Klaviyo, Mailchimp, ActiveCampaign, or HubSpot. Tested across Gmail, Apple Mail, and Outlook. Arabic-language versions built alongside English from the same component structure.
Social Media Systems
Modular template systems in Figma that your team can populate without design involvement. Consistent with brand guidelines. Sized for LinkedIn, Instagram, and X — with Arabic-language variants where required.
Pitch Decks & Documents
Investor decks, capability statements, and proposal templates in Figma and PowerPoint format. Design that makes your content work harder at the credibility level — before anyone reads slide two.
UI/UX Design for Digital Products
Design work on a SaaS product, platform, or app is different from brand design. The designer needs to understand how the interface gets built — otherwise the handoff produces a development translation problem, not a product.
From Research to Production-Ready Screens
User Research & Journey Mapping
Stakeholder interviews and user journey mapping compressed into focused discovery rather than extended research programmes. We identify the highest-leverage design problems before touching Figma.
Information Architecture
Sitemap and navigation structure before any visual work. If users can't find what they need, the visual layer doesn't help. We validate IA assumptions before locking the structure.
Wireframes & Prototypes
Low-fidelity wireframes reviewed and approved before visual design begins. Interactive Figma prototypes for stakeholder and user testing. We do not move to high-fidelity without explicit sign-off on layout.
Developer Handoff
Organised Figma file with named layers, component variants, and documented states — hover, focus, error, loading, empty. When Codenovai builds the frontend, design and implementation stay in sync throughout.
Design System Development
A design system is an investment in velocity. After the initial build, your team ships new screens without design review — because every component already encodes the right decision.
Component Library
Atoms through organisms, built in Figma with auto-layout and component properties. Every variant documented. Matches the shadcn/ui or MUI component structure if Codenovai is also building the frontend.
Design Tokens
Colour, typography, spacing, shadow, and motion as semantic tokens. Connected to your codebase via Style Dictionary or Tokens Studio. Changes in Figma propagate to production — one source of truth.
Storybook Integration
Component library published to Storybook. Design and engineering review components in isolation. New team members understand the system in hours, not weeks.
WCAG Accessibility
WCAG AA compliance minimum on every component. Colour contrast ratios verified. Keyboard navigation documented. Screen reader labels specified. Required for DIFC and ADGM-regulated client-facing products.
Engagement Models
Brand Identity (2–4 weeks · fixed price) Logo + colour system + typography + brand guidelines PDF. Defined scope, defined delivery, explicit approval gates. Three initial directions; one proceeds to completion.
UI/UX for Digital Products (4–12 weeks · fixed price per milestone) Discovery → IA → Wireframes → High-Fidelity → Handoff. One round of revisions per phase. Additional rounds at AED 500/hr.
Design System (6–10 weeks · fixed price) Full component library in Figma with Storybook and design token integration. Typically run alongside a frontend build engagement.
Ongoing Design Retainer (monthly · capped hours) For growing product teams shipping features continuously. Dedicated Figma access, weekly sync, and defined hours budget.
What We've Delivered
- Full rebrand for a Dubai-based B2B SaaS: logo, UI system, sales deck, and email templates in 6 weeks
- Arabic/English design system for a fintech platform serving GCC users — RTL layouts, Arabic typography, and dual-language Figma components
- Investor deck for a Series A raise: 18 slides, Figma to production PDF, delivered in 5 days
- Landing page design + Webflow build for a private equity firm: 220% increase in qualified inbound enquiries within 60 days
- Mobile app UI for a UAE health-tech startup: complete screen set from wireframes to Storybook handoff in 8 weeks
"We had a Figma file from a previous agency that nobody could actually use. Codenovai rebuilt our design system from scratch in five weeks. Our React team now ships new screens without a designer in the loop — which is exactly what a design system should do."
— Product Lead, B2B SaaS, Abu Dhabi