Build Web Applications That Actually Convert

Your website loads in 8 seconds. Your visitor is already gone.

Your checkout has 7 steps. Your customer abandoned their cart.

Your dashboard crashes under load. Your team can't do their jobs.

In Dubai's digital economy—growing 15% annually and projected to hit $140 billion—a slow, clunky website isn't just annoying. It's costing you millions.

We build web applications that load instantly, convert relentlessly, and scale effortlessly. Not because we follow trends, but because we've spent a decade perfecting the craft of modern web development.

The Real Cost of a Bad Website

Amazon found that every 100ms of latency costs them 1% in sales. Google found that an extra 500ms in load time decreases traffic by 20%. Your competition knows this. They're investing in performance while you're wondering why conversions are down.

"The difference between a 1-second and 3-second page load is the difference between a sale and a bounce. In Dubai's competitive market, you don't get second chances."

How We Build Web Applications

The Stack That Powers Billion-Dollar Companies

We don't experiment with your budget. We use technologies proven at scale by Netflix, Airbnb, Uber, and Shopify.

Backend That Doesn't Crack Under Pressure

Your frontend is just the beginning. Real apps need backends that handle thousands of requests per second without breaking a sweat.

What We Build for Dubai Businesses

E-Commerce: Online Stores That Actually Sell

Dubai's online retail grew 25% last year. The winners have fast, intuitive stores. The losers have cart abandonment rates above 70%.

What separates winners from losers:

Speed: Our stores load in under 2 seconds. Product images are optimized and lazy-loaded. Checkout flows have zero lag. Every millisecond of delay costs sales—we optimize every millisecond.

Payments: Local bank integration (Emirates NBD, Mashreq, ADCB). International cards via Stripe. Buy-now-pay-later with Tabby and Tamara. Cash on delivery (still 40% of UAE orders). Cryptocurrency for forward-thinking brands.

Conversion optimization: One-page checkout reduces abandonment by 35%. Guest checkout for impulse buyers. Social login so users don't need another password. Persistent carts across devices. Exit-intent popups that actually work.

Inventory & fulfillment: Real-time stock levels synced across channels. Multi-warehouse support for faster delivery. Shipping rate calculations with Aramex, DHL, Emirates Post. Return management that doesn't require customer service.

Personalization: Recommendations based on browsing history and ML algorithms. Dynamic pricing for promotions and flash sales. Abandoned cart recovery emails that bring back 20% of lost sales.

Real results: One client saw conversion rates jump from 1.8% to 5.2% after we rebuilt their checkout. Another reduced cart abandonment from 73% to 48%.

Corporate Websites: Your Digital Headquarters

Your website is where deals start, investors research, talent evaluates, and customers judge. It needs to make the right impression—fast.

What we build:

Executive presence: Design that commands respect. Typography that's readable at any size. Imagery that tells your story. White space that lets content breathe. This isn't a website—it's your brand's handshake.

Lead generation: Forms that convert 30% better with smart defaults and validation. CTAs that stand out without being obnoxious. Exit-intent offers that capture abandoning visitors. CRM integration so leads flow automatically to your sales team.

Content management: Empower your marketing team with visual editors. Schedule content for launches and announcements. Manage multiple languages without developer help. Preview changes before publishing. Version control so you never lose work.

Performance: Automated image optimization. CDN for global speed. Lazy loading for below-the-fold content. Critical CSS inline. Preloading for likely next pages. We aim for 90+ PageSpeed scores—and we hit them.

Real results: One corporate site generates 300+ qualified leads monthly. Another increased time-on-site from 45 seconds to 3 minutes 20 seconds through better content structure.

SaaS Platforms: Software That Scales

You have an idea for a SaaS product. You need it to work for 10 users and 10,000 users. Most importantly, you need it to convert trials into paying customers.

What we build:

Onboarding that converts: Users make decisions in the first 5 minutes. We design onboarding that gets them to their "aha moment" fast. Empty state designs that guide. Progress indicators that motivate. Quick-wins that demonstrate value immediately.

Dashboards that inform: Data visualization that makes complex metrics understandable. Filtering and searching that finds what you need. Exportable reports for presentations. Real-time updates via WebSockets. Mobile-responsive because your users check metrics everywhere.

Billing that's bulletproof: Stripe integration for subscriptions, metered billing, and usage-based pricing. Automatic invoice generation and email. Tax calculations by region. Subscription management (upgrades, downgrades, cancellations). Dunning to recover failed payments.

Multi-tenancy: Data isolation so customers never see each other's information. Per-tenant customization (branding, features, limits). Scalable architecture that keeps performance consistent regardless of customer count.

APIs for integrations: Zapier integration for no-code workflows. REST APIs for custom integrations. Webhooks for real-time events. OAuth for secure third-party access. Documentation that developers actually want to read.

Real results: One SaaS client went from idea to first paying customer in 90 days. They're now at $40K MRR with 98% uptime over 18 months.

Internal Tools: Software That Multiplies Productivity

Your team uses 12 different tools. Data lives in spreadsheets. Processes exist in someone's head. Every task requires Slack messages and email chains.

We build internal tools that actually get used:

Workflow automation: Eliminate repetitive tasks. Automate approvals and notifications. Integrate disconnected systems. Let software do what software does best so humans can do what humans do best.

Custom dashboards: Your business is unique. Your dashboards should be too. Real-time KPIs for executives. Detailed metrics for managers. Operational data for teams. All pulling from your actual systems, not last week's export.

Data visualization: Turn rows in a database into insights. Charts that communicate trends at a glance. Filters that let you drill down. Exports for presentations. Scheduled reports via email.

Collaboration features: Comments and mentions for discussions. Change tracking for accountability. Permissions and roles for security. Activity logs for compliance.

Real results: One internal tool reduced manual data entry by 20 hours per week per employee. Another cut approval times from 3 days to 3 hours.

The Technova Difference

We Optimize for Speed—Obsessively

Every image is compressed, lazy-loaded, and served in modern formats (WebP, AVIF). Every asset is minified and cached. Every database query is indexed and optimized. Every API call is debounced and batched.

Our performance standards:

• PageSpeed score: 90+ (industry average: 50-70)
• Time to Interactive: under 3 seconds (industry average: 7-10 seconds)
• First Contentful Paint: under 1.5 seconds (industry average: 3-4 seconds)
• Cumulative Layout Shift: below 0.1 (no jumping content)

We don't guess—we measure. We use Lighthouse, WebPageTest, and real user monitoring. We test on slow 3G connections. We test on budget Android phones. We test until it's fast for everyone, everywhere.

We Build for Scale from Day One

The worst time to think about scalability is when your site is crashing under viral traffic.

How we scale:

• Horizontal scaling: Add servers as traffic grows. Load balancers distribute requests.
• Database optimization: Connection pooling. Read replicas. Caching layers. Query optimization.
• CDN: Static assets served from 200+ edge locations worldwide. Users get content from the nearest server.
• Auto-scaling: Traffic spike? New servers spin up automatically. Traffic drops? They shut down to save costs.
• Monitoring: Real-time alerts when things go wrong. Dashboards showing system health. Error tracking with full context.

We Write Code That Lasts

In 2 years, you'll want to add features. You'll want to fix bugs. You'll want someone else to understand the codebase.

Our code quality standards:

• TypeScript everywhere: Type safety prevents entire classes of bugs.
• Unit tests: Critical functions have tests. We know when something breaks.
• Code reviews: Every line reviewed by a second developer before merging.
• Documentation: Why we made decisions. How systems work. Where to find things.
• ESLint & Prettier: Consistent formatting. No debates about semicolons.

Our Process

Discovery (Week 1-2)

We don't start by writing code. We start by asking questions.

What we figure out:

• Who are your users and what do they need?
• What's the core value proposition?
• How does this make money?
• What are the must-have features vs. nice-to-haves?
• Who are your competitors and what can we learn?
• What does success look like in 6 months?

Deliverables: User personas, feature roadmap, technical architecture, project timeline.

Design & Prototyping (Week 3-4)

Before code, we design the experience.

What we create:

• Information architecture and sitemaps
• Wireframes establishing layout and hierarchy
• High-fidelity mockups showing the final look
• Interactive prototypes you can click through
• Design system with reusable components

Deliverables: Complete designs in Figma, clickable prototype, design system documentation.

Development (Week 5-12)

We build in 2-week sprints with regular check-ins.

How we work:

• Bi-weekly demos showing real progress
• Daily standups keeping everyone aligned
• Code reviews ensuring quality
• Continuous integration catching bugs early
• Staging environment where you can test

Deliverables: Working application with core features, beta testing incorporated.

Testing & Launch (Week 13-14)

We don't ship until it's ready.

Our testing checklist:

• Cross-browser testing (Chrome, Safari, Firefox, Edge)
• Mobile responsiveness (phones, tablets, different screen sizes)
• Performance testing (PageSpeed, WebPageTest, load testing)
• Security testing (OWASP top 10, penetration testing)
• Accessibility testing (WCAG AA compliance, screen readers)
• User acceptance testing (real users, real tasks)

Deliverables: Production deployment, monitoring dashboards, launch runbook.

Support & Growth (Ongoing)

Launch is just the beginning.

What happens next:

• Analytics review showing how users behave
• A/B testing to improve conversions
• Feature additions based on feedback
• Performance monitoring and optimization
• Security patches and updates
• Monthly reports and quarterly planning

Deliverables: Monthly analytics reports, continuous improvements, ongoing support.

Investment & Timeline

Starter Website: $15,000 - $30,000 (6-8 weeks) Perfect for small businesses and startups. Modern design, fast performance, mobile-responsive. CMS for easy updates.

Professional Website: $30,000 - $75,000 (8-12 weeks) For established businesses that need more. Custom design, advanced features, integrations, SEO optimization.

E-Commerce Store: $50,000 - $150,000 (12-16 weeks) Full-featured online store. Payment integration, inventory management, customer accounts, order tracking.

SaaS Application: $100,000 - $300,000+ (16-24 weeks) Custom software platforms. User management, billing, APIs, integrations, scalable architecture.

Enterprise Application: Custom Pricing Complex systems with specific requirements. Multi-tenant architecture, advanced integrations, high availability.

All projects include 3 months of post-launch support, bug fixes, and performance monitoring.

Ready to Build Something Great?

Book a free consultation where we'll discuss:

• Your project goals and requirements
• Technical recommendations and architecture
• Timeline and investment estimates
• Examples of similar projects we've built
• Next steps if you want to move forward

No sales pressure. No generic pitch decks. Just honest advice from developers who've built applications used by millions.

Let's build a website that drives real business results.